Top 13 European trade shows in 2022

After nearly two years of Zoom calls, it’s hard to get excited about the possibility of another hypothetical event. As life slowly begins to unfold, many of us will be thrilled to see trade fairs and other industry events return to head-on.

Having the opportunity to make personal contacts seems even more valuable after being forced to try to replicate these interactions online. After experiencing the feelings of faltering closure, the fuss of hearing the latest ideas and connecting with new peers will feel more exciting than ever.

If you’re looking to pencil in some inspiring event in your new diary, look no further. Below we share the 13 best European fairs for 2022. If you’re still scrambling, don’t worry, we’ll point out the possibility of virtual attendance.

1. Mobile World Congress Barcelona

When: February 28 – March 3, 2022
Venue: Barcelona, ​​Spain

The premiere event for tech workers, MWC returns to the Fira Exhibition Center in sunny Barcelona in February. This international trade fair covers a wide range of topics from robotics to medical technology while offering unparalleled opportunities to meet key decision makers.

The dual backstage version of 2021 still hosts 20,000 delegates, and thanks to the helpful MWC app, attendees have held over 3,000 meetings and created 48,000 new contacts. In addition to the best opportunities to network with CTOs outside of North America, visitors can also sit down to master classes from Crème de la crème in Silicon Valley.

2. International Food and Beverage Exhibition

When: March 21-23, 2022
Venue: London, United Kingdom

Hospitality professionals can head to the British capital for the world’s leading trade fair for food and drink. This international conference has hosted 30,000 exhibitors, wholesalers and businessmen who have been looking to sample and source new products each year for more than four decades.

An ideal opportunity to discover the latest trends and establish relationships with leading producers, in 2022, the exhibition will be held alongside four others at the ExCel Centre. Don’t forget to check out the Best of the Best in the Global Food Innovation Awards and Accreditation Clinic to get advice from industry experts.

3. Vibo Global Fitness

When: 7-10 April 2022
Venue: Cologne, Germany

Media and decision makers from the world of health and fitness will be flying to Cologne in the spring for the industry’s most innovative event. Breakout entrepreneurs and startups eager to break the next fitness craze, FIBO has been a springboard to many popular wellness trends, including Zumba and EMS.

With more than a third of participants attending to invest, FIBO is a great opportunity for health and wellness brands to expand their image and learn about a wider audience. In 2021, FIBO has reached over 32 million fitness fanatics thanks to its extensive online network, where attendees can continue to make connections long after the conference is over.

4. Online Retail Showroom

When: May 11-12, 2022
Venue: Birmingham, United Kingdom

The pandemic has undoubtedly changed the world of retail. With online shopping on the rise, this UK-based trade fair is a destination for anyone interested in expanding their e-commerce offerings. It is frequented by prestigious global brands, and among the 2021 speakers are Klarna Commercial Director Chris Barnett and Head of Retail at Facebook David Josephs.

With something for everyone, this year’s workshops and classes will cover topics such as automation, advertising optimization, brand loyalty, cross-channel personalization, affiliate marketing, algorithm coordination, communications regulations and tax, to name a few.

5. VIVA Technology

When: June 15-18, 2022
Venue: Paris, France, available by default.

Undoubtedly Europe’s largest trade event for the technology industry, the 2021 edition reached over 119 million people. The trade fair will return this year in a hybrid format, giving delegates the opportunity to join in person in the French capital or watch the event online.

With some of the biggest brands in attendance, Viva Technology guests are treated to keynote speeches from the biggest names in technology. Previous speakers have included Apple CEO Tim Cook and founders of industry giants like Klarna and Slack. Mecca for those looking to raise their profile, startups can participate in the accelerator competition to reach top investors.

6. Automechanika

When: September 17-22, 2022
Venue: Frankfurt, Germany

Since its inception in 1971, Automechanika has cemented its position as the largest trade fair for the automotive industry. Hosted in the expansive Messe Frankfurt Exhibition Center, the professionals are treated to a range of inspirational lectures and panel discussions sharing the latest innovations from parts to accessories.

From classic cars to caravans, there are insights to be gained for every type of vehicle. Hosted by industry-leading organizations, attendees can take advantage of free training sessions to earn valuable certificates.

Alternatively, head to the Paint and Structure Contest to see amazing paint designed by world-class artists. If the trip to Germany is a little difficult, there will also be an Asian version taking place in Shanghai, China, at the beginning of December.

7. Nat Gallery

When: September 18-20, 2022
Venue: Lyon, France

If you love your produce that’s organic and wrapped in renewable plastics, pencil in a trip to the French capital for this international exhibition focused on the environment. At Nat Expo, over 850 exhibitors and 10,000 buyers join in to share the latest organic offerings from food to wellness and hygiene.

Passionate about shaping a more sustainable supply chain, this eco-friendly event includes innovative presentations from startups looking for support for their zero-waste initiatives. In addition, companies can fight for the Nat Expo Cup, which gives the most original and practical product at an exhibition each year.

8. InnoTrans

When: September 20-23, 2022
Where: Berlin, Germany and available by default.

With over 150,000 visitors, InnoTrans covers all technological aspects of rail travel and public transportation. 2022, organized by Messe Berlin, will see the thirteenth edition of this ground-breaking event, with over 76% of delegates representing key decision makers.

Spread over 200,000 square meters of the convention center in the heart of Berlin, attendees of this international trade fair can expect more than 3,000 exhibitors from 60 different countries. If you prefer to attend in person, there is a live broadcast available and the option to follow the main sessions at your own pace, thanks to the virtual industry platform InnoTrans.

9. E-commerce fair

When: 28-29 September 2022
Venue: London, United Kingdom

In September, online traders can network and explore new strategies to streamline their business at the e-commerce fair in London. Last year’s sessions included topics such as Millennials overtaken, there’s a new online shopper in town, And How to stay relevant as email evolves.

With plenty of opportunities to meet with top executives, attendees can also hear insights from industry leaders. 2021 saw great talks from Beth Horn, Director and Head of Industry for Retail and E-Commerce at Facebook, and Claire Hina, Global Vice President of Digital Commerce at Unilever. Plus, if you miss any of the sessions, the gallery offers an on-demand catch-up service.

10. BI-MU

When: 12-15 October 2022
Venue: Milan, Italy

Dedicated to the broad topic of mechanical machines, this biennial trade fair returns to beautiful Milan for its 33rd edition in 2022. Covering everything from machine tools to software, BI-MU shares the latest innovations in digital manufacturing for a range of different industries.

BI-MU will host 100,000 international professionals from different backgrounds to focus on the future of manufacturing technologies. Whether you work in pharmaceuticals or food and beverages, there are plenty of opportunities to explore how cutting-edge technology will impact your operations. Attendees can expect artificial intelligence and data management to be among the hot topics discussed this year.

11. Medica

When: November 14-17, 2022
Venue: Dusseldorf, Germany

The biggest event in medicine is heading to Dusseldorf in November. For more than four decades, Medica has brought together industry thought leaders to share the latest research and developments across various disciplines. Hosting several thousand exhibitors, attendees can connect with tens of thousands of the best minds in medicine.

Delegates can listen in on forums covering technological and scientific discoveries before exploring the future of the field at Medica Startup Park. Med-tech applications also have the chance to shine in a fierce competition, where winners can take home cash prizes and marketing services to promote their innovative solutions.

12. B2B Marketing Expo

When: November 22-23, 2022
Venue: London, United Kingdom

Want to discover what’s new in the world of marketing? Head to London in November for Europe’s leading fair for the marketing industry to spark your ideas, connect with other professionals and soak up the creative energy of one of the continent’s greatest cities.

Through a unique program of expert-led presentations and panels, attendees can check out the latest innovations ahead of demonstrations of the latest industry tools. After refining the latest trends, delegates can also take advantage of a range of CPD sessions and interactive master classes.

13. Business Presentation

When: November 24-25, 2022
Venue: London, United Kingdom

Set to be the largest to date, the 2022 edition of the business fair is set to be its 44th and will host over 500 exhibitors, 200 speakers and 200 unmissable major seminars and symposia. Sponsored by Xero and Yell Business among other well-known names, guests can enjoy talks from Andy Wilson, Director of Media for Dropbox, and Joe Foster, founder of sports giant Reebok.

With a focus on adaptation and innovation, this year’s trade fair will feature a franchise area and speed networking sessions to help attendees create meaningful connections with over 25,000 business owners and SMEs.